Employee Spotlight
Design & brand
Recognition graphic within an industrial brand system.
Janine
Houseman. — Marketer. Creative. Builder.
Two decades running my own studio, now running multi-brand marketing — and building the platforms underneath it. I design brands, write copy that converts, and ship full web apps in days.
Quiet rooms, considered work
About
Three skill sets, one way of working.
I started as a tattoo artist and ran my own studio for nearly twenty years — over a thousand clients, all on reputation and a brand people trusted.
That's where the eye for design comes from. Years of putting permanent work on people teaches you composition, restraint, and the difference between decoration and intent.
Then I moved into marketing. I walked in to help with social media and grew it into running marketing end to end — brand, content, design, events, merch, websites, and proposals.
Along the way I taught myself to build. Full-stack web apps, automation, real AI workflows. Now I do all three at once, and they sharpen each other.
Notes before pixels
Selected Work
One body of work,
in three modes.
01
Marketing & Brand
“How Big Can We Scale” Campaign
Design & copy
Scroll-stopping social campaign creative.
Spring Maintenance Checklist — StableWorks
Design
A seasonal maintenance checklist booklet for the StableWorks brand.
3 Benefits of a Modern Office — StableWorks
Design
A five-page social carousel making the case for a modern office space.
Monthly Newsletter System
Design & layout
A multi-page newsletter system in a consistent house style.
Triumph Atlantic — Employee Recognition
Design & layout
A six-page recognition program booklet outlining service milestones and rewards.
02
Web & Product
Guercio Energy Group
Website design & build
Marketing site for a Northeast mechanical insulation contractor — short walkthrough of the four pages.
Triumph Atlantic
Website design & build
A private holding company site — walkthrough of home, portfolio, leadership, and inquiries.
Byers Industrial Services
Website design & build
Nationwide industrial contractor since 1972 — walkthrough across home, disciplines, sectors, and work.
MZ Mobile Auto Detailing
Website design & build
Brutalist mobile-detail brand for South Jersey — home, services, before/after gallery, and booking flow.
Sigil Witch — Artist's Studio Manager
Product design & build
An all-in-one studio manager for tattoo artists — dashboard, calendar, client files, and signed release forms.
Sigil Witch — Website
Website design & build
A ritual tattoo studio site — Cormorant Garamond display, candle-lit interiors, and a gallery of ornamental sigils.
03
Creative
Sacred Hags Oracle
Illustration, New World Library
Illustrated oracle deck for author Danielle Dulsky.
View project →House of Hawthorne
Brand identity
Crown-of-thorns mark and visual identity for a witchy membership on faith, doubt, and the stories we inherit.
Sigil Witch — Print Collateral
Flyer series
A three-flyer set introducing a New Jersey tattoo studio — artist bio, intro offer, and booking info.
Creatrix — Artist Intros
Motion & edit
Short-form artist intro reels for the Creatrix community.
Structure under everything
Capabilities
What I bring to the table.
Marketing
- Brand strategy
- Content & copy
- Social & growth
- Events & merch
- Pursuit proposals
Design
- Brand identity
- Art direction
- Print & packaging
- Publication layout
- Web design
Build
- Full-stack web apps
- TypeScript / React
- Postgres & APIs
- Marketplaces
- Shipping fast
AI Tools
- Workflow automation
- Agent design
- Prompt systems
- Content pipelines
- Internal copilots
Contact
Let's make
something good.
© 2026 Janine HousemanMade deliberately.